And a new chapter begins!

Today is the day! Probably one of the biggest and happiest days of my life! I am officially opening up shop as a photographer. This dream has been on my heart for years. When anyone asked me what I would do if I weren’t a copywriter, I’d reply, “Photographer! I would be a photographer.” For twelve years I worked in advertising and if you’ve worked in the biz, then you’ll know how hectic it can be! In the early years, I was able to juggle my hobbies with my work but eventually, I had to park my blog and pack away my guitar. As for my camera, well, I stashed him away in the back of my closet. During the Christmas break, I began doing some serious soul-searching. After many late night chats with Jon and my family, I decided that this year would be different. I would take chances. I would be brave. I would do the thing I’d always wanted to do! So in January, I handed in my notice and began cooking up a plan. After work, I’d head home and work on this website. Hello crash course in CSS! I made client guides. I drafted contracts. I met with professional photographers. I listened to 9000 Youtube tutorials. I shot as often as I could. I attempted to cram two years of learning into the month of Feb! A bit mental, really. So while I still have loads to learn, I am so excited to just begin! My diary is already filling up with bookings which has made me so dang happy. I’ll continue to scribble as a freelance writer but my goal is to grow my photography business into my full-time labour of love! Below is a peek at the branding I worked on with the amazing team at Electrik. They completely got my vibe and designed the logo of my dreams – not an easy feat when your client’s surname is “Setterberg” and they also want to say, “Photography!” I’ll be adding more posts to the Journal, and if you’re keen to follow along, you can find me on Facebook, Instagram and Twitter. Right, I’m off to make a cuppa because this website took weeks of work!






Lauren Setterberg Branding Documented






  1. laurensetterberg on March 5, 2016 at 8:20 pm

    Well, this here is a test comment from me to me!

  2. Kerry Sharper on March 7, 2016 at 8:51 am

    I am so glad to see you back on the web as “yourself” and not behind a brand (you did so great at that but you are one inspiring human and it needs to be shared with the world, in your voice).
    The site is beautiful, your story is beautiful and I am truly so damn happy that you decided to be brave and do this because it is where you should be!
    I am looking so forward to watching you grow and to hopefully reading about it along the way x

    • laurensetterberg on March 7, 2016 at 9:27 am

      This comment just made my day, think I need to print it and put it in my memory box. Thank you so much for these kind words. x

  3. Melissa on March 7, 2016 at 9:30 am

    Congratulations Lauren, this is wonderful!

    You have such a beautiful aesthetic. xx

    • laurensetterberg on March 7, 2016 at 9:36 am

      Thank you so much, Mel! So glad you could pop in 🙂 x

  4. Sia on March 7, 2016 at 10:18 am

    You are remarkable!!!

    • laurensetterberg on March 7, 2016 at 10:19 am

      Ah, thank you Sia!! I was just referring David to someone! x

  5. Andrea on March 7, 2016 at 11:03 am

    Just too gorgeous, very excited for you! Wishing you a wonderful start on your journey x

    • laurensetterberg on March 7, 2016 at 11:05 am

      Ah, thank yo so much Andrea! I love the work you’ve been doing for Keri x

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