wordshop
WRITE ON, GIRLBOSS

Before starting my photography business last year, I used to work as a copywriter, otherwise known as ‘the-person-who-writes-our-marketing-stuff.’ I wrote TV ads. Radio ads. Print ads. Instagram ads. Ads that weren’t meant to look like ads but sneakily were ads. We called those...advertorials! From gigantic window displays to app interfaces, I wrote for just about every medium out there. And while most of my time is happily spent taking pictures these days, I still love to write and problem-solve, which is why I created The Wordshop, a bepsoke writing service to help women build the brands of their dreams!

Before starting my photography business last year, I used to work as a copywriter, otherwise known as ‘the-person-who-writes-our-marketing-stuff.’ I wrote TV ads. Radio ads. Print ads. Instagram ads. Ads that weren’t meant to look like ads but sneakily were ads. We called those...advertorials! From gigantic window displays to app 

interfaces, I wrote for just about every medium out there. And while most of my time is happily spent taking pictures these days, I still love to write and problem-solve, which is why I created The Wordshop, a bespoke writing service to help women build the brands of their dreams!

 

Whether you’re a budding business babe or a
seasoned pro, I’ll help you launch or buff your brand
with copy and imagery that’s totally ‘you!’

 

SHINE AND SELL

Words are powerful little things. They can inspire people to choose you, promote you and value what you’re offering. If not chosen carefully, they can land you in a sea of clutter which is not where you belong, girl! With the right words, you can catch the attention of your dream customer while igniting a life-long loyalty to your brand. From links that beg to be clicked to super shareable content, we’ll bring your brand’s voice to life in a way that’s totally ‘you!’

Words are powerful little things. They can inspire people to choose you, promote you and value what you’re offering. If not chosen carefully, they can land you in a sea of clutter which is not where you belong, girl! With the right words, you can catch the attention

of your dream customer while igniting a life-long loyalty to your brand. From links that beg to be clicked to super shareable content, we’ll bring your brand’s voice to life in a way that’s totally ‘you!’

SOUND FAMILIAR?

“No one’s clicking my links. My clients always arrive late. I still haven’t been paid! Someone is copying me. I don’t know how to explain my pricing. No one knows I exist. I sound too stiff / boring / blah. I just hate writing and I want to cry!” 

Oh man, being in business can be tough! But the right words can help you solve a multitude of problems without sounding pushy. Let’s iron out your marketing kinks, and get you where you want to be!

SO WHAT DO YOU NEED TO DO?

01  Catch the attention of a busy editor
04  Create a killer pricing guide / brochure
07  Scribble up a tricky email
10  De-jargon your business comms
13  Write the ultimate bio or About Page 

02  Tug on the heartstrings of your dream customer
05  Make your website extra clickable
08  Figure out how your brand should ‘speak'
11  Convince more people to work with you
14  Drive more sign-ups to your newsletter 

03  Sell way, waaaaay more
06  Name a bunch of products or services
09  Up the likes on your social channels
12  Prove that you're one polished pro
15  Loads of other things related to words!

Feather
LET'S TEAM UP!

With twelve years of experience writing for leading brands both in SA and the UK, I can hook you up with words, ideas, tips and techniques. We’ll start by unpacking your brand’s to-do’s before hunkering down to work. Project bookings are limited to ensure that all my clients receive the TLC they deserve. To view my rates and booking FAQs, pop me an email and I’ll send you my Copy Guide. In the meanwhile, here’s a taste of what’s on offer!

With twelve years of experience writing for leading brands both in SA and the UK, I can hook you up with words, ideas, tips and techniques. We’ll start by unpacking your brand’s to-do’s before hunkering down to work. Project bookings are limited to ensure that all my clients 

receive the TLC they deserve. To view my rates and booking FAQs, pop me an email and I’ll send you my Copy Guide. In the meanwhile, here’s a taste of what’s on offer!

1.
WRITE MY COPY

You know what you want to say but you’re not sure how to say it. Let’s unpack what you need to do and I’ll get scribbling.

2.
EDIT MY COPY

You’ve had a go at writing but the job needs polishing and proofing. Send me what you have and I’ll buff your brilliance.

3.
FIND MY VOICE

Should your brand sound formal, friendly or downright sassy? Let’s figure it out and pin down a style that’s totally you.

4.
GIMME SOME TIPS

You’re writing away and making things happen but you could do with some pointers. I’ll share some tips to help you take things to the next level.

5.
BRAND BUILDING

You need images, web copy,  a press release - basically, the whole shebang. We’ll create  a bespoke bag of branding tricks to help you launch or refresh your busy business! Super creative. Tons of fun!

6.
TOTAL TLC

You need an on-going hand to crunch through the to-do’s. Book in a few days a month and watch that daunting to-do list disappear, task by task.

POP ME A MESSAGE

EMAIL

HELLO@LAURENSETTERBERG.COM

OFFICE HOURS

TUESDAY TO FRIDAY 9AM - 4PM

 

La, you've literally made me fall more in love
with my brand and what I'm doing.

 

KATHERINE L'ETANG - APOSTROPHE BATH AND BODY